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McSteen Designs
McSteen Designs
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Led Lenser Outdoor Series

UI/UX, Website

Led Lenser is a German headlamp brand owned by Leatherman. They needed a microsite to highlight their latest Outdoor Series Flashlights and Headlamps, and came to The Program for help. I was in charge of creating a template that capitalized on the excellent photography and video assets provided by The Program's amazing
content team.

One of the main goals was to show Led Lenser's products in a relatable lifestyle setting. As a brand, they have struggled to make inroads into the American market. They are seen as too tech heavy. Regular non-expert consumers find them intimidating. Part of our goal is to highlight their practicality, quality, and value to the more casual outdoorsy person. The template I created really focused on highlighting imagery and video in order to push that lifestyle angle that more users relate strongly to on an
emotional level.

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 It was important that the website worked seamlessly across all devices. I was also in charge of wireframing and interaction design for the project. Below are some examples screens of in-process wireframes.

It was important that the website worked seamlessly across all devices. I was also in charge of wireframing and interaction design for the project. Below are some examples screens of in-process wireframes.

 Button functionality and hover interactions.

Button functionality and hover interactions.

 Below are the finished screens.

Below are the finished screens.

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 Mobile.

Mobile.

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 This project firmly established The Program as an agency capable of handling big quick turn projects with lots of moving pieces. Web design, strategy, content capture and creation, and development.  Led Lenser had a very strong launch of their Outdoor Series, and are looking to The Program for more help both for websites and content.

This project firmly established The Program as an agency capable of handling big quick turn projects with lots of moving pieces. Web design, strategy, content capture and creation,
and development.

Led Lenser had a very strong launch of their Outdoor Series, and are looking to The Program for more help both for websites and content.