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McSteen Designs
McSteen Designs
Nike YA.jpg

Nike Fire & Ice

Art Direction, Identity

Nike needed a brand campaign for it’s strikingly unique kids shoe, the Fire & Ice. Each shoe represents a single element, making the pair resemble something close to a traditional Yin Yang diagram. Needless to say, they would make any defender do a double take. This unique shoe needed an equally unique supporting aesthetic, which I was in charge of creating. I focused on the moment when these two elements (shoes) interact, and the energy created by that reaction. Each creative direction is very different, but both retain that idea of chemical reaction, and the potential power that can be unleashed when that reaction occurs. 

 The hero creative imagery.

The hero creative imagery.

 The creative needed to work at small banner sizes and large display applications.

The creative needed to work at small banner sizes and large display applications.

NIKE-1 copy 6.jpg
 Version two is a stark contrast to version 1. I wanted to create something much lighter in order to give the client two distinct options to pursue.   

Version two is a stark contrast to version 1. I wanted to create something much lighter in order to give the client two distinct options to pursue.

 

 This version is all about fusion. Fire and ice coming together and creating energy.

This version is all about fusion. Fire and ice coming together and creating energy.

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NIKE-1 copy 2.jpg