Wild Barrel is a company dedicated to bringing you the highest quality beer infused goods in all the land. Seriously, this isn’t that gimmicky beer crap you find at your local bluegrass festival. These are high quality products that stand up to the best of their non-beer infused counterparts. Wild Barrel needed an identity that represented these principles. I created a logo that is rustic yet modern in order to appeal to a wide swath of the craft beer demographic, both male and female. Than developed packaging that carried these principles across all product categories.