Bitt is a SLC based digital currency platform focusing on moving legacy monetary systems to the Blockchain.
I was tasked with helping them revise their website to align with brand efforts I was also helping with. We wanted the website to highlight beautiful photography, and do an effective job of showcasing the product.
Scope
Branding, UI/UX,
Web Design
Tools
Adobe XD, Figma, Adobe Creative Suite
Client
Bitt
Challenge
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Elevate the brand position of a fledgling ski company,
Solution
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A more modern, cohesive brand identity that worked across multiple platforms. And a new website.
Result
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Increased engagement and sales.
Brand Identity
I helped craft conceptual brand identity and marketing materials for Bitt. The goal was to create a cutting edge brand for a startup focusing on cutting edge financial technology.
Deliverables
This brand needed work across all channels, and seamlessly incorporate client based products into it’s look and feel.
Bitt Wallet
I also helped create the Bitt Wallet application, with the aesthetic stemming from the new brand identity. The goal was to create an application that Bitt could white label and sell. The application needed to be very flexible, and able to accommodate lots of different needs in a modular fashion.
Desktop Application
Bitt also provided a “Digital Currency Management System.” This was a desktop application that was used primarily on the Admin side, whereas the Wallet App was consumer facing.
