Seven Leaf is the first 100% Indigenous owned and operated cannabis producer licensed by Health Canada on First Nation territory. Seven Leaf utilizes traditions a thousand generations in the making to create something new and different from what has come before.
Seven Leaf came to us with an existing logo that we recommended refining to better suit their needs as they grow.
Scope
Branding, Marketing, Web Design, Packaging
Tools
Adobe Creative Suite
Client
Seven Leaf
Challenge
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Create a logo update for Seven Leaf, a cannabis brand operated by the Akwesasne Mohawk tribe.
Solution
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Make slight, but important adjustments to the logo to help with usability, and create modular and flexible supporting brand assets.
Result
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Increased engagement and sales.
Design System
In addition to the revised logo, we created a photography design system that can be used anywhere from social media posts, to packaging.
Inspired by Mohawk
The abstracted 7 shapes can be mixed and matched to showcase both the product, and the environment where it is grown.
Packaging
Canadian packaging requirements are pretty strict from a creative perspective, but we still managed to make it reasonably interesting with custom colored boxes and containers.
Website
We designed Seven Leaf a custom Squarespace site which looks great, but is easily managed from their end without the need for technical back and forth.
