Meskwaki Bingo Casino was looking to give their brand a face-lift. Something that would remain familiar to their loyal guests, while pushing them into a contemporary visual space.
I was in charge of this redesign.
The original Meskwaki logo has a strong presence and structure, something I didn’t want to throw away. By simplifying the diamond motif, and modernizing the typography, the logo remains visually familiar, but feels brand new.
I was also tasked with re-imagining their overall brand look and feel, and establishing a fresh campaign.
I pulled the diamond motif from the logo and expanded it into a larger structure that could support photography. The diamond pattern turned out to be the perfect backdrop to highlight Meskwaki’s guests which became the focal point of the campaign.
